Aespa singer Karina wears a stylishly colored top. Photo: katarinabluu/Instagram .
K-pop stars like Seulgi (Red Velvet), Karina and Winter (Aespa), and Jang Wonyoung (Ive) have recently been spotted wearing puffer jackets in various colors, showing a shift in fashion trends, partly influenced by domestic brands, according to The Korea Herald.
"Previously, companies tended to focus their inventory on basic colors like black and navy blue, which had stable sales, while other colors were mainly offered as supplementary options," said a South Korean fashion industry insider.